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“I remember my brother Jason (pictured) telling me he wanted to create a shop that sold only hot chips with different flavoured salts. I laughed at first, and then thought yeah, that’s pretty cool.

About 6 months later, he took his own life. 

Fast forward 4 years and I have created SOULT. Salt with Soul in his memory; and we’ve launched with four flavours that had meaning to him.

Our range is made from ethically sourced and organic ingredients; and 100% of our profits go to Mental Health. But our Soult is much more than complementing food. We are wanting to create a community to help make a difference in someone’s life.

Become a friend of Soult and join us on this journey.

Adam Mumford, Founder of Soult

Our Soul

100% of our profits go to Mental Health Charities or Foundations that focus on post suicide support and suicide prevention. In Australia, this is Standby and Mental Wheels and Healthy Heads in Trucks and Sheds.

All Natural & Sustainable

Our Soults are made from ethically sourced salt from the Murray River Basin, certified organic herbs and sustainable cacao. The packaging is fully recyclable.

Helpful & Hopeful

If it’s food that brings people together, it’s the salt that adds life. Our Soult gives hope back to those of us who have either directly, or indirectly, experienced Mental Health issues.


With a variety of flavours and variations, you'll find the perfect Soult salt for every meal you create. Head to our recipes page for inspiration and see how we've incorporated Soult into our creations.

Soult Range

Jason was a true foodie at heart. He spent hours in the kitchen or around the campfire creating colourful and flavoursome dishes using an eclectic mix of herbs and spices. Staying true to his desire to create, Soult has launched with four flavours that have so much meaning to him. 

Lemon Myrtle

We come from the Byron Bay region where Lemon Myrtle, a native coastal subtropical, is everywhere. We would dry it, chop it up and use it over fresh seafood or simply sprinkled over avocado.

Rosemary & Garlic

There wasn’t a BBQ or roast meal where my brother wouldn’t include Rosemary & Garlic. When cooking with it today, I can smell Jase next to me.

Salty Sweet

Jase’s sweet tooth was second to none. Everynight a bowl of ice cream, sweet popcorn or a tart would be in hand.  We have created a Salty Sweet, the perfect companion for Popcorn, Pastries or Ice Cream.

Chilli Chocolate

After a trip to San Diego, chicken mole was on the menu pretty much every Monday night. Our Chilli Chocolate salt gives you instant Mole satisfaction on your chicken skewers.

Recipe Ideas

We have created a range of recipes to discover in your kitchen or around the campfire with family and friends. Click one of the links below to check them out. 

9 people in Australia are taking their lives everyday

44% of Australians are estimated to have experienced a mental disorder at some time in their life

Over a million Australians reach out to Lifeline for support yearly

Over 10 million Australian adults are estimated to know someone who has died by suicide

13 11 14

If you're struggling, please call Lifeline

So far, Soult’s donations have: 
  • Assisted in creating Tool Box Talks and General Mental Health Training Programs for Healthy Heads in Trucks & Sheds.
  • Funded Healthy Minds Club in delivering Youth Health & Wellness Programs for schools throughout Northern Rivers comprising Breath Work and Ice Therapy Sessions.
  • Aided Bailey Seamer / Wandering Minds Walk in her journey from Mornington Peninsula to Cape York raising money for the Black Dog Institute and Mental Health Awareness. 
  • Raised awareness for Standby Support After Suicide programs for workplaces and communities. 


“Hi Adam, I purchased your Rosemary and Garlic salt at my post office in Balmain and your story resonates very close to my heart. I wanted to pass on my thanks to you for starting this amazing initiative and wish you every success with it. Your message is so important.” Jay, Balmain.

“Saw your flavours at our local Woolworths and was drawn in, and then read your story and purchase was a no brainer. It’s just a bonus that these Soults are incredible and elevate every meal they are used in. Much success to you.” Sticks and Needles.

“I have purchased all 4 soults to support your cause, as I lost my only 2 sons to suicide 11 months 15 days apart. I’m heartbroken.” Vicki.

“My daughter attempted suicide in 2016…she survived and now is using her psychology degree and mental health training to help others. I love what people like you are doing. It gives life hope.” Brenda, Victoria.